Tracked revenue from $50K in spend · 1.90× ROAS
The Awkward Yeti · Ecommerce · Entertainment IP
Turning a beloved
brand into a revenue system.
NIKA was brought in to increase sales for an established comic and product brand—connecting paid media, Klaviyo, social, Kickstarter, ecommerce and new marketplaces into one growth engine.
4.5M fans already loved the characters. Our job was to turn more of that love into measurable revenue.
♥Fame ≠
a complete
growth system.☁
a complete
growth system.☁
The business impact
The numbers the client could take forward.
Not isolated campaign wins, but a more diversified commercial system across acquisition, retention, launches and marketplaces.
Conversion value · 422 purchases · $19.03 CPA
Annual email revenue · 43× growth · 11.3% of total revenue
Generated by popup and connected automation in four months
Campaign funding supported by paid, email and community · 1,985 backers
TACOS while Best Seller Rank improved from ≈30K to 13K
What this changed for the client
The Awkward Yeti gained investment readiness, a clearer B2C and B2B growth strategy, a stronger buying journey, recurring owned-channel revenue and more ways to monetize an established audience—without compromising the original IP.
How we achieved it
Results first. The system behind them next.
We secured the investment, analyzed five years of data, strengthened conversion, built acquisition and retention, then expanded into launches and marketplaces.
A growth challenge inside an already famous brand.
The Awkward Yeti already had reputation, beloved characters and millions of followers. NIKA was hired to increase sales and turn fragmented marketing activity into a coordinated commercial system.
The opportunity was not to manufacture demand. It was to capture more value from existing demand while opening new, scalable revenue channels.
- Client
- The Awkward Yeti
- Audience
- 4.5M followers
- Core market
- 91% United States
- Returning customers
- 48.6%
- Role
- Full-funnel growth
The challenge
A massive audience. An incomplete monetization system.
The brand had powerful organic demand, but advertising, lifecycle, website conversion and channel expansion were not operating as one system.
Organic reach carried too much weight
Sales depended heavily on organic discovery, launches and loyal fans rather than predictable paid acquisition.
Email potential was underused
Lifecycle automations, segmentation and campaign design needed a stronger commercial structure.
Commerce channels were fragmented
Shopify, marketplaces, Kickstarter, social and wholesale were not connected into a unified growth plan.
The creative constraint was real
New comics and characters could not simply be generated on demand, limiting conventional AI-led creative scaling.
The goal was not “more marketing.” It was more revenue from the brand equity The Awkward Yeti had already earned.
Before the growth engagement
An investor pitch deck that helped unlock the next stage.
We connected the brand story with historical financial performance, channel economics, audience strength, intellectual property, market opportunities, a three-year growth strategy and future revenue architecture.
- Five-year business and sales analysis
- Revenue-channel and unit-economics review
- Audience and brand-equity narrative
- Three-year growth roadmap
- Financial forecasts and investor logic
Investor pitch deck Investment readiness →
After the investment
Five years of data became the growth roadmap.
First strengthen the buying experience, then build predictable acquisition and retention, and finally expand into new products and marketplaces.
Historical performance audit
Five years of revenue, products, seasonality and customer behavior revealed what already drove value.
Growth constraint analysis
We mapped where demand was lost across the website, paid media, lifecycle and repeat purchase.
Revenue priorities
Initiatives were ranked by expected impact, speed to value and role in the wider system.
Execution roadmap
Every next investment rested on a stronger conversion and measurement foundation.
B2C and holiday strategy
Paid media, email, merchandising, product drops and seasonal campaigns.
B2B growth strategy
Faire, retailer positioning, cold outreach, partnerships and offers for business buyers.
The creative constraint
Scaling without AI-generated comics.
The Awkward Yeti is an author-led intellectual property. The characters, drawing style and humor could not be replaced with generic AI output.
How NIKA worked within the IP
- Built campaigns around original brand materials
- Designed emails without imitating or generating new comics
- Tested hooks, offers, layouts and merchandising
- Used product storytelling instead of synthetic character content
- Protected visual consistency across every channel
First: conversion infrastructure
Before scaling traffic, we made the store more ready to convert.
Shopify redesign and optimization
- New visual and UX direction
- Homepage and product-page optimization
- Improved product discovery and category logic
- Conversion-focused cart and CTA structure
- Popup and Klaviyo integration
- Mobile and repeat-purchase improvements
Bundles built from sales data
Five years of product history identified combinations with stronger purchase logic, gifting relevance and cross-sell potential.
- Character and product affinity analysis
- Bundle structure and pricing logic
- AOV and merchandising opportunities
- Seasonal and occasion-based combinations
New website designBundles & merchandising
Then: demand capture
With conversion improved, we scaled acquisition by intent.
Prospecting, retargeting, audience testing, product launches and Kickstarter acquisition.
High-intent branded and product search, Shopping and demand capture around gifts, games and characters.
Short-form discovery, creative testing and reach among younger audiences without compromising the IP.
Creator, wholesale and partnership opportunities outside the existing audience ecosystem.
Then: retention and repeat revenue
Email became a controllable revenue channel.
Klaviyo became more than a newsletter platform. Behavior-led communication connected campaigns, flows and creative into one lifecycle system.
$0.7K→$30K+
43× growth in annual email revenueWelcomeBrowseCartPost-purchase
57K subscriber base0% → 11.3% revenue share3.1% → 4.6% conversion1.7K → 3.3M sends48.6% returning customersAutomated repeat sales
List growth and automation
A popup that paid for more than attention.
New subscribers entered a designed welcome journey tied to products, brand story and future campaigns.
OrganATTACK: Below the Belt
Connecting an existing fanbase to a new product launch.
NIKA supported pre-launch growth, paid media, email, social communication and campaign creative, building on $1.4M raised across 12 previous launches.
$1.4MHistoric funding
1,985Backers
$41.12Average pledge
≈$120KLatest campaign funding outcome*
Amazon — built from zero
From an empty channel to a working marketplace operation.
7.9%
TACOS achieved · Best Seller Rank improved from ≈30K to 13K.
NIKA built the catalog, structured listings, optimized visibility and created the advertising system needed to generate both paid and organic sales.
- Amazon account and channel setup
- Full catalog upload and product structure
- Keyword research and listing SEO
- Titles, descriptions and search positioning
- Amazon PPC built from zero
- Bid, budget and search-term optimization
- Catalog, ranking and inventory monitoring
Data-led recurring revenue
Subscription boxes designed from five years of sales.
NIKA analyzed which characters, products, price points and combinations had the strongest recurring potential, then developed the box structure and launch mechanics.
- Subscription proposition and audience
- Tier and pricing architecture
- Product mix and exclusive-item logic
- Unboxing and recurring experience
- Launch, retention and community mechanics
Then: new revenue channels
We expanded beyond the primary Shopify store.
- Store created from zero
- Listings migrated and optimized
- SEO structure built for discovery
- Organic and paid sales started appearing
- Catalog and listings uploaded
- Wholesale information structured
- Discoverability improved
- Foundation built for retail outreach
- Product and tier concepts developed
- Recurring mechanics planned
- Exclusive items and launch logic designed
- Customer experience mapped
The client left with more than campaign results. A resilient, repeatable growth system.
Your growth challenge
Already have an audience—but revenue is not scaling with it?
We find the disconnect between attention, acquisition, conversion and retention, then turn it into one accountable growth system.
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