The value is unclear
Visitors cannot understand what you offer, who it is for or why they should choose you quickly enough.
Web Design & Development
A website built to turn attention into action.
NIKA combines strategy, UX, design, development and conversion thinking to build websites that explain the value quickly, guide the right customer and support measurable business growth.
Available as a standalone service or as part of a tailored growth engagement.
Strategy firstBuilt around the business goal
UX + conversionClear paths to meaningful action
Design + developmentOne accountable delivery team
Tracking readyPrepared for real measurement
When the website becomes the constraint
Traffic is not the problem if the site loses the customer.
A website should do more than look credible. It should help the right visitor understand the offer, trust the business and take the next step without friction.
The journey creates friction
Navigation, forms, product pages or mobile UX make the next action harder than it needs to be.
The site cannot support growth
The current website is slow, difficult to update or unable to support new pages, products and customer journeys.
The brand has outgrown the design
The business has evolved, but the website no longer reflects its positioning, quality or commercial ambition.
What you can order
Choose one focused deliverable—or build the full experience.
We scope the team around the actual job. Each service is available independently, and related capabilities can be combined when the website is part of a larger growth system.
Corporate & service websites
Clear positioning, structured service pages, credibility, lead generation and a path from first visit to qualified conversation.
Strategy · UX · UI · DevelopmentShopify stores
Store architecture, product discovery, product pages, bundles, subscription logic and conversion-focused buying journeys.
Shopify · CRO · IntegrationsLanding pages
Focused pages for paid media, market entry, product launches, lead generation, webinars and time-sensitive offers.
Messaging · Design · Build · TrackingWebsite redesign
A strategic rebuild of an outdated experience without losing what already works for the business and its audience.
Audit · UX · Visual system · MigrationCRO & optimization
Evidence-led improvements to messaging, structure, forms, checkout, offers, mobile UX and conversion paths.
Research · Hypotheses · IterationSaaS & digital product pages
Marketing websites and conversion paths that make complex products easier to understand, evaluate and adopt.
User journeys · UI · ActivationWhat is included
A complete website system—not disconnected screens.
The exact scope depends on the project. We define responsibilities, milestones and final deliverables before production begins.
Research & strategic brief
Business goals, audiences, competitors, positioning, offer logic and the role of the website in the wider funnel.
Information architecture
Page structure, navigation, conversion routes and a clear hierarchy for the content the user actually needs.
Conversion copy direction
Messaging hierarchy, headlines, proof, objections, CTA logic and content guidance for each key page.
UX & responsive design
Wireframes and polished layouts designed for desktop, tablet and mobile behavior—not just smaller screens.
Development & website functions
Production build, forms, booking, payments, ecommerce functions and the website integrations required by the project.
Testing & launch QA
Functional testing, responsive QA, speed checks, content review and a controlled handoff or launch.
How we work
One clear path from business problem to live website.
You always know what is being decided, what is being produced and what we need from your team at each stage.
Find the real job
We align the website with the business model, audience, offer and growth priorities.
Build the journey
We create the sitemap, page hierarchy, wireframes and conversion paths.
Make it clear
We develop the visual direction and responsive interface around the brand.
Make it work
We build the approved experience, connect tools and prepare measurement.
Test and improve
We run QA, publish the website and identify the first optimization priorities.
Design & development stack
Built in the environment your business can actually use.
We choose the design and development approach according to the website’s scope, content, functionality and the way your team will manage it after launch.
Figma
Shopify
WordPress
Webflow
Framer
React / Next.js
HTML / CSS / JS
Custom builds
Why NIKA
Your website is treated as a business asset.
Strategy, content, UX, design and development are shaped around the action the website needs visitors to take.
Talk to the teamFounder-led strategic direction
Veranika remains involved in the analysis, positioning and major commercial decisions throughout the project.
Development and UX under one lead
Daniil, Head of Development & Design, leads the technical and user-experience work with 12 years of experience.
A team shaped around the job
Strategy, copy, UX, visual design and development are brought in according to the website’s real requirements.
Built for the next step
The final website is prepared for new content, campaigns, product updates and ongoing improvement after launch.
Questions before we begin
Straight answers.
The first conversation is used to define the real scope, dependencies and most practical route to launch.
Can we hire NIKA only for design or only for development?
Yes. Services are available individually. We can work from an existing strategy or design system, or own the full project from research through launch.
Can you improve our current website instead of rebuilding it?
Yes. We first assess whether the existing platform and structure can support the business goal. If targeted changes are the better investment, we will recommend optimization instead of a full rebuild.
Do you write the website copy?
Copy scope is defined per project. We can create the messaging structure and conversion copy, collaborate with your subject-matter experts, or work with approved client copy.
How long does a website project take?
Timing depends on the number of pages, content readiness, integrations and approval speed. After discovery, we provide a clear roadmap with milestones and responsibilities.
What happens after launch?
We can hand over the website and documentation or continue with new pages, content updates, user-experience improvements and conversion optimization.
Have a website in mind?
Bring us the goal, the current problem and any existing assets. We will help define the right next step.
Selected website work
Case studies will live here.
Ten prepared spaces for client logos, website screens, the business challenge, our work and the measurable outcome.
Talk directly to the founder
Discuss your website with Veranika.
Share what you are building, what is not working and what the website needs to achieve. Veranika will help define the most useful next step.